Quite often, most people think that when it comes to web design, the only task that the designer has is creating the graphics. There is a lot more to it than that. Not only do they have to work with the images, they have to plan the layout of the site too. They have to be concerned about the colours, fonts and even text. Every website needs a certain amount of text as this is critically important for search engine optimisation.

The web designer may not be responsible for the type of text or content that is going to be used on the site, but they are responsible for the layout where the text will be placed. This can often be a source of frustration trying to explain to the client that only so many lines of text can be used.

A helpful tool for laying out the text is something like Craft. It has built-in text editors which allow for speed and convenience. Flat text files can be copied and pasted using sample data which allows the client to visualise how the text will appear in the layout. This way, if changes need to be made, they can be made during the development stage of the web design and not left until the end. This is a big resource for the designer. Text can easily be transferred from one website to another with this tool. So if the client has old data or the new site is being updated from an old one then the existing content can be incorporated.

Tools that allow changes to be made on the fly are so important for the developer as it allows him or her to progress through each stage of the web design process and allows for client input along the way.